Identity

A wordmark, type, color, and the system that holds them together.

Description

An identity should look as established as the people behind it. We design quiet, durable systems: classical type, a restrained palette, and guidelines clear enough that the brand holds together in every hand.

How we help

Wordmark and logo
Typography and color
Usage guidelines
Stationery, decks, and templates

“Krafft gave me everything I needed to launch Palmetto with confidence—from naming to design to strategy. Will’s personal guidance, paired with Krafft’s creative clarity, made the process seamless.”

Collin Cooper

Managing Partner, Palmetto Capital

Ready to take your brand to the next level? Reach out and let’s build something remarkable together.

Get in touch