Privacy Policy

Krafftco LLC, a Texas limited liability company doing business as Krafft ("Krafft", "we", "us"), runs krafftco.com and Krafft Studios at studios.krafftco.com. This policy explains what we collect, why, and the choices you have. Questions and requests: will@krafftco.com.

What we collect

• What you give us. Your name and email when you subscribe to The Krafft Letter or create a Krafft Studios account, and what you write when you contact us, pitch the editors or start a project.
• Payments. Paid memberships and purchases are handled by Stripe. We see your name, email, plan and payment status, never your full card number.
• How you use the sites. Pages viewed, approximate location from your IP address, device and browser, and the site that sent you, collected by Webflow, by Ghost's built-in statistics and by Google Analytics. Our emails record whether they were opened and which links were clicked.
• Cookies. Cookies keep you signed in, remember your membership and measure traffic. You can block them in your browser; signing in to Krafft Studios needs them.

How we use it

To send what you subscribed to; to run your account and membership; to reply to you; to understand which pieces people read so we can make better ones; and to keep the sites secure. We email you about Krafft only if you subscribed or are a client, and every email has an unsubscribe link.

Who else sees it

The services that run our sites and email, acting for us: Webflow (krafftco.com), Ghost (Krafft Studios and The Krafft Letter), Stripe (payments) and Google (analytics and email). We don't sell or rent your information, and we don't share it for advertising. We disclose information when the law requires it, or to protect our rights or someone's safety.

People in our photographs and films

Krafft Studios publishes photographs and films made in public places and with the people we feature. We ask for permission before publishing portraits, and partner pieces are made with the consent of everyone featured. If you appear in something we published and want it removed or changed, write to will@krafftco.com with the link. We review every request and respond within 30 days.

Your choices and rights

You can ask to see, correct or delete the information we hold about you, or close your account, by writing to will@krafftco.com. Unsubscribe from any email with the link in it. If you are in the European Economic Area, the United Kingdom or Switzerland, you also have the right to object to or restrict our use of your data and to complain to your local data protection authority. We rely on your consent for newsletters, on our contract with you for accounts and memberships, and on our legitimate interest in running and improving the sites for analytics. Our providers may process data in the United States.

How long we keep it

While your account or subscription is active, and afterwards only as long as we need to for tax, legal or security reasons. Analytics are kept in aggregate.

Children

Our sites are not for children under 16, and we don't knowingly collect their information.

Changes

If we change this policy in a meaningful way, we will update the date above and tell subscribers by email.