Our Story

Krafft began before it had a name. In 2022, Collin Cooper asked for help launching his firm. We worked through every name that could fit and took Palmetto Capital from a blank whiteboard to a name, an identity, a website, and a launch.
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That first project set the pattern we still follow: begin with the people, agree on the position before anything is designed, and make every piece agree with the others.

Design led to storytelling. In 2024, we began making portraits, podcasts, and editorial work for the founders and firms around us: the start of what is now Studios.
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Studios now produces brand films and photography for clients, and re•tale, a series of our own.

In 2025, brand design, production, and the things we build for ourselves came together under one name, Krafft, working through Design, Studios, and Ventures.

The work grew the way it began, through introductions from founders we had already worked with. The standard stayed the same.

Krafft is headquartered in New York, with people in Dallas and Los Angeles and work wherever the client is. It remains founder-led. The work centers on the Brand Launch: positioning, identity, website, and imagery for founders whose firms run on trust.

This year, re•tale goes into production at Studios: narrative essays and audio on the defining chapters behind consequential decisions.

Ventures grows deliberately, one idea at a time, as the client work gives it room.

The aim has not changed since the first whiteboard: work with meaning, character, and staying power.