Strategy and Naming

Positioning, story, and naming for firms where trust is the product.

Description

Every Brand Launch starts with what the firm stands for and who it needs to win. We listen to the founders, the investors and clients they serve, and the market they are entering, then set the position and story before anything is designed.

When a firm needs a name, we name it. Palmetto Capital and Grey Aspen Capital both began here.

How we help

Positioning and story
Naming, when one is needed
Messaging and how the firm speaks
The narrative for a raise, launch, or repositioning

“Krafft gave me everything I needed to launch Palmetto with confidence—from naming to design to strategy. Will’s personal guidance, paired with Krafft’s creative clarity, made the process seamless.”

Collin Cooper

Managing Partner, Palmetto Capital

Ready to take your brand to the next level? Reach out and let’s build something remarkable together.

Get in touch