Strategy and brand
We start with the business: what the firm sells, to whom, and why it wins. Then we make it visible, and stay to keep it that way. Most firms begin with the Sprint, go on to the Brand Launch, and keep Krafft on retainer.
01 · Start
From $7,500 · Two weeks
Two weeks with the founders on the business itself: where the firm stands, what it sells and to whom, and the story it tells. You leave with decisions, not a deck of options.
02 · Launch
From $35,000
The firm made visible, all at once and all consistent. Built for the moment it meets investors, clients or the market for the first time.
03 · Ongoing
From $7,500 a month · Three-month minimum
Krafft stays in the room after launch: the firm's standing partner for strategy, communications and everything it makes.
Need content only? A Krafft Studios Season, from $5,000 a month.
Start a conversationCommunications
A brand is only as strong as the way it is explained. We write and shape what founders say to investors, the press and the market, in the same voice as everything else we make.
01
The raise narrative, the deck, the memo and the letters that follow.
02
The announcement, the story behind it, and the reporters who should hear it first.
03
What the founder writes and says in public, so it sounds like them and builds on itself.
04
Scoped to the moment: a raise, a launch or a change of chapter. Ask us for a proposal.
Questions
What founders usually ask first. Anything else, write to hello@krafftco.com.
Founders and partners launching or repositioning a firm where trust is the product: emerging fund managers, founder-led companies, advisory and law partnerships, family offices and wealth advisers.
With the Strategy Sprint. Two weeks tells us whether the brand needs to be rebuilt, refined or left alone, and you keep the work either way.
Every engagement is led by Will Fullerton, Krafft's founder. Photographs and film are made by Krafft Studios, so the imagery is part of the system rather than bought in afterwards.
The Sprint takes two weeks. A Brand Launch is scheduled backwards from the date the firm needs to be seen, whether a raise, a first close or a launch, and the proposal sets it out.
Most firms keep Krafft on retainer: a monthly session with the founders, the communications and campaigns that come up, and new films and photographs from Krafft Studios. Firms that only need content can take a Season on its own.
We make the campaign: the idea, the films, the photographs and the copy, and the plan for where it runs. Placement goes through media partners we oversee, and anything a regulated firm publishes goes through its compliance review first.
