Will Fullerton founded Krafft to build brands for founders whose firms run on trust. With a background in design, development, and entrepreneurship, he leads every Brand Launch personally, from positioning and naming to identity, website, and imagery.
He began by building his own ventures and helping friends launch theirs. Palmetto Capital, in 2022, was the first. He is based in New York.
Behind the camera
Will is also a photographer and writer, publishing under his own name. The same eye sets the standard for every photograph and film Krafft makes for a client.
See his photographs ↗
