Grey Aspen Capital

The Opportunity‍

Building a Foundation for the Future

Andrew Sullivan was ready to pursue his calling in real estate investing. Introduced by our mutual friend Collin, he asked Krafft to help him build everything he needed to step forward with confidence. From a blank page, we set out to create a brand, presence, and system that would carry trust and integrity from day one.

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Our Approach

From Idea to Launch, With Care

We partnered early, handling the details so Andrew could focus on what mattered most: his vision and clients. Every element—from the name to the systems—was designed with intention to reflect Grey Aspen’s commitment to disciplined investing.

What we built:

• Naming and brand foundations
• Visual identity and collateral
• Website design and launch
• Operational setup and support

The Outcome:

Grey Aspen Capital launched with quiet confidence, giving Andrew the platform he needed to begin serving investors with integrity and focus.