Driven by clarity, design, and storytelling

Will Fullerton is the founder of Krafft, a creative studio focused on cinematic storytelling, brand filmmaking, and visual craftsmanship. With a background in design, development, and entrepreneurship, he brings a multidisciplinary approach to helping founders and brands tell stories that resonate. Will’s creative journey began by building his own ventures and helping friends launch theirs—branding, designing, and developing from the ground up. That hands-on experience became the foundation for Krafft, where he now leads projects that combine emotional depth with strategic clarity. He’s also the founder of Watermark, a platform empowering creators to protect and monetize their work, and the voice behind Signed, WRKFullerton—a podcast exploring calling, culture, and creative legacy.