Krafft Studio

Media

Texas Music Revolution

Industry

Music & Culture

Website

Over two days in McKinney, Texas, bands from across the country gathered for the Texas Music Revolution—a celebration of sound, story, and southern grit. I photographed the festival as a living essay, capturing the moments in between the music: the quiet tuning before a set, the sweat under stage lights, the joy of a crowd swaying together. This series lives on Instagram as a curated black-and-white story, preserving the spirit of live music with timeless simplicity.

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The Opportunity

Live music has a way of bringing people together—capturing energy, connection, and story in real time. We saw an opportunity to photograph Texas Music Revolution in a way that felt timeless, honoring the artists, the crowds, and the quiet moments in between with cinematic intention.

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The Approach

Over two days in McKinney, we created a black-and-white photo essay capturing bands from around the country as they took the stage—and the small moments that made it meaningful. The result is a visual story that preserves the spirit of live music while inviting the viewer to feel like they were there.

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In Their Words

"Great music deserves to be remembered the way it felt. We created these photographs to preserve the spirit of Texas music with honesty, warmth, and soul."

W.R.K.Fullerton

Founder & Creative Director, Krafft

Texas Music Revolution

A cinematic photo essay capturing the soul of Texas music.

The Opportunity

The Approach