We power growth through thoughtful design and clear strategy.

Grey Aspen Capital is an investment firm built on clarity, discipline, and trust. Krafft helped Andrew Sullivan launch from the ground up.

Grey Aspen Capital

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Collin Cooper launched Palmetto Capital in 2022 to give investors disciplined access to high-quality real estate opportunities. Krafft helped bring it to life.

Palmetto Capital

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Grey Aspen Capital is an investment firm built on clarity, discipline, and trust. Krafft helped Andrew Sullivan launch from the ground up.

Grey Aspen Capital

Over two days in McKinney, Texas, bands from across the country gathered for the Texas Music Revolution—a celebration of sound, story, and southern grit. I photographed the festival as a living essay, capturing the moments in between the music: the quiet tuning before a set, the sweat under stage lights, the joy of a crowd swaying together. This series lives on Instagram as a curated black-and-white story, preserving the spirit of live music with timeless simplicity.

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Areas of impact

Krafft delivers focused expertise to push brands and products forward

Strategy

Positioning brands for clarity, resonance, and enduring impact.

Content & Storytelling

Crafting stories that move people and build trust in your brand.

Design Systems

Building brand systems that scale with clarity, consistency, and soul.

Digital Experiences

Crafting seamless digital products that perform beautifully at any scale.

How we work

We blend insight, strategy, and craft to create work that endures.

Understand

We start by immersing ourselves in your world. Through observation and conversation, we uncover the insights that matter, aligning opportunity with purpose.

Key activities:

Market analysis

User and audience insights

Stakeholder insights

Competitive analysis

Define

With clear insights, we craft a focused strategy that connects ambition with reality, setting a clear path for meaningful progress.

Key activities:

Strategic frameworks

Success metrics

Creative direction

Opportunity mapping

Create

We bring strategy to life through design, content, and development, building experiences that feel effortless and intentional.

Key activities:

Design and prototyping

Content creation

Technical development

Iterative refinement

Launch

We deliver with precision and provide the support needed for long-term momentum, ensuring every detail aligns with your goals.

Key activities:

Implementation

Team enablement

Performance monitoring

Ongoing optimization

Client reviews

Hear from our clients and see why you should partner with Krafft.

“Krafft gave me everything I needed to launch Palmetto with confidence—from naming to design to strategy. Will’s personal guidance, paired with Krafft’s creative clarity, made the process seamless.”

Collin Cooper

Managing Partner, Palmetto Capital

“Krafft has a rare gift for capturing the essence of what we do and turning it into stories that resonate. Will’s insight and Krafft’s creative execution have helped us connect with the clients we’re meant to serve.”

Bill Bogart

Partner, CaseBogart

“Krafft helped us define who we are and how to communicate it. Will’s ability to listen deeply, paired with Krafft’s execution, brought our brand to life with precision and soul.”

Andrew Sullivan

Founder, Grey Aspen Capital

“Krafft gave me everything I needed to launch Palmetto with confidence—from naming to design to strategy. Will’s personal guidance, paired with Krafft’s creative clarity, made the process seamless.”

Collin Cooper

Managing Partner, Palmetto Capital

“Krafft has a rare gift for capturing the essence of what we do and turning it into stories that resonate. Will’s insight and Krafft’s creative execution have helped us connect with the clients we’re meant to serve.”

Bill Bogart

Partner, CaseBogart

“Krafft helped us define who we are and how to communicate it. Will’s ability to listen deeply, paired with Krafft’s execution, brought our brand to life with precision and soul.”

Andrew Sullivan

Founder, Grey Aspen Capital

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