Our Story

Krafft began before it had a name. In 2022, while quietly working on our own ventures, a friend called needing help to start his own. We took Palmetto Capital from whiteboard sketches to a living brand—name, identity, systems, and design—giving him the confidence to leave his job and launch. Word spread, and Krafft Design was born: a quiet, founder-led practice helping others build brands ready to last.
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That first project taught us something essential: the best work happens when strategy and creativity walk side by side. We weren’t chasing growth or scale; we were focused on helping people we believed in, building brands with clarity and soul, one at a time.

Design led naturally to storytelling. In 2024, we launched Krafft Media, capturing portraits, producing podcasts, and telling stories that moved people. It wasn’t about content; it was about trust—documenting lives, sharing voices, and crafting narratives that made brands human and memorable.
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Photography, essays, profiles, and film became part of our toolkit, expanding how we could serve founders, creators, and teams. Krafft Media became a space where stories lived, not as marketing, but as moments that connected people to what matters most.

This year, Krafft steps fully into its own story. We’re launching with fresh clarity and a commitment to what we do best: helping bold ventures grow through design, strategy, and storytelling. We believe the best brands aren’t built overnight—they’re built to last, with intention, presence, and care.

As we enter this new chapter, we remain founder-led and craft-focused, keeping our work personal, meaningful, and aligned with the people we serve. Krafft exists to help ideas become enduring brands, and stories become signals that stand the test of time.