Palmetto Capital

Disciplined Approach to Real Estate Investing.

Client
Palmetto Capital
Industry
Real Estate Investment
Collin Cooper launched Palmetto Capital in 2022 to give investors disciplined access to high-quality real estate opportunities. Krafft helped bring it to life.
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The Opportunity

Building from the Ground Up

Collin and I were friends. While I was building my own venture, he asked if I could help him launch his. It started with a conversation over coffee and a blank whiteboard. He needed a brand that could carry trust and confidence from day one—built quietly, precisely, and ready the moment he stepped forward.

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Our Approach

From Whiteboard to Launch

We partnered early, working from the whiteboard to incorporation. Every detail—from name and identity to launch systems—was crafted with intention, ensuring Palmetto would reflect the confidence and clarity Collin envisioned.

What we built:

  • Naming and brand foundations
  • Visual identity and collateral
  • Website design and presence
  • Operational setup and launch support

The Outcome

Palmetto Capital launched with clarity and quiet confidence, enabling Collin to step forward with focus and begin serving investors immediately.

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In Their Words
"Krafft gave me everything I needed to launch Palmetto with confidence—from naming to design to strategy. Will’s personal guidance, paired with Krafft’s creative clarity, made the process seamless."
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