Venture II
Our own club. Golf clothes made for any course, worn on camera in Member-Guest.
Tuscany. Photograph by Will Fullerton.
Golf has always come with a crest. Usually it belongs to someone else’s club. Dallas Golf Club is ours: a crest, a wordmark and a small run of clothes, made for golfers who care about the game and about how things are made.
It is a clothing brand, not a private club. There is no waiting list. Wear it at your course or ours.
Dallas is a golf city with a long memory and a premium name, in the way New York and Los Angeles are. The brand is for people proud to play here and proud to say so, wherever they happen to tee off.
Instead of wearing another club’s crest, we wear our own.
Member-Guest is a Krafft Studios show: eighteen holes with a guest, at their course or ours. The clothes are worn on camera. That is the whole marketing plan. If the show is good and the clothes are good, people ask where to get them.
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